We develop original brand names and visual identity concepts for startups, product launches, and local businesses — with linguistic analysis, cultural relevance checks, and trademark-safe exploration built into every project.
Start with a name consultation
Most new ventures in Portugal launch with a name that was chosen in an afternoon. We built this studio to change that. Our work starts with linguistic analysis and cultural relevance checks, then moves through trademark-safe exploration until we land on a name that can actually be protected and used. The result is a shortlist of candidates, each with a rationale, pronunciation notes, and a clear direction for the logo.
We test how a name sounds in Portuguese and in English, checking for unintended meanings and awkward phonetics.
Trademark conflicts are identified before you fall in love with a name, not after the business cards are printed.
Every project ends with a presentation that compares the shortlist side by side, so the decision is clear and documented.
A name is the first thing people hold onto. We work to make sure it survives the first impression, the trademark search, and the Portuguese market.
We test how a name sounds in Portuguese and in English, checking for accidental meanings and pronunciation problems before you fall in love with it.
Every candidate is screened against existing registrations in Portugal and the EU. You get a shortlist that has a real chance of being cleared.
Each name comes with two or three visual directions, sketched and explained, so you can see how the word behaves as a mark.
If the naming process is new to you, these pieces from our studio journal cover the ground we walk with every client.
Phonetics, cultural resonance, and why a name that is easy to say is often the one that sticks. Includes practical exercises for generating your own candidates.
A breakdown of how color, typography, and application guidelines turn a single mark into a language. Case studies from our own studio work.
Why a quick search before you fall in love with a name saves money and pain later. A checklist for checking availability in Portugal and the EU.